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RB Partners With Veolia to Drive a Circular Plastics Economy

BOSTON--(BUSINESS WIRE)--Reckitt Benckiser (RB) and Veolia announced today a new joint partnership to drive the shift toward a circular plastics economy. This partnership with Veolia is the latest step taken by RB to fulfill its pledge to make 100 percent of its plastic packaging recyclable and to contain at least 25 percent recycled content by 2025.

Two years ago, Veolia and RB began working together to increase the use of post-consumer recycled plastic in RB’s packaging.

The first offering from the partnership is new packaging for Finish Quantum, which now contains 30 percent recycled plastic and is grey in color, the result of a decision by RB to not add masking pigments or additives to the packaging.

The companies will continue their collaboration on designing for recyclability as well as efforts to maximize post-consumer recycled content. To accelerate the circular plastics economy, a team of 20 experts from RB and Veolia are also working to develop enhanced collection systems, driving behavior change to aid consumer sorting habits and to improve recycling from households.

The partnership between Veolia and RB Hygiene Home brings together our complementary capabilities to drive a positive contribution to the circular economy. We have just started the journey by increasing recycled content and improving recyclability and are excited about the wider opportunities across our value chains,” says Fabrice Beaulieu, EVP Marketing, R&D and Sustainability for RB Hygiene Home.

We are delighted to be collaborating with RB on this ongoing strategy to reduce their environmental footprint. We are working hand-in-hand with RB to develop packaging with greater recycled content and improved recyclability for the RB group’s consumers,” says Antoine Frérot, Chairman and CEO of Veolia.

Veolia group is the global leader in optimized resource management. With over 171,000 employees worldwide, the Group designs and provides water, waste and energy management solutions which contribute to the sustainable development of communities and industries. Through its three complementary business activities, Veolia helps to develop access to resources, preserve available resources, and to replenish them.
In 2018, the Veolia group supplied 95 million people with drinking water and 63 million people with wastewater service, produced nearly 56 million megawatt hours of energy and converted 49 million metric tons of waste into new materials and energy. Veolia Environnement (listed on Paris Euronext: VIE) recorded consolidated revenue of €25.91 billion in 2018 (USD 30.6 billion).
*RB is the trading name of the Reckitt Benckiser group of companies.

Publication date: 13/11/2019

Business Wire

This project has been co-funded with the support of the LIFE financial instrument of the European Union [LIFE17 ENV/ES/000438] Life programme

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Last update: 2022-01-31