Dow announced that the INNATE™ TF Polyethylene Resins for Tenter Frame Biaxial Orientation (TF-BOPE) has been chosen by Liby, a leading laundry brand in China, for its packaging used to contain laundry pods. The first batch of the fully recyclable packaging is now available on its e-commerce flagship stores, Tmall.com. This collaboration further advances Dow’s new sustainability target to have 100 percent of its packaging applications to be reusable or recyclable by 2035.
The joint effort between Dow, Liby and Fujian Kaida enabled Liby to produce its fully recyclable laundry packaging for the laundry pods. Dow’s INNATE™ TF-BOPE was selected due to its all-polyethylene (PE) structure that allows the end-product to be recycled in existing recycle streams, strong material properties offering high toughness in order to reduce leakage during e-commerce transportation, as well as excellent optics for stand-up shelf appeal and touch and feel. Leading packaging manufacturer, Fujian Kaida, will be designing and producing the packaging for these Liby’s laundry pods.
“We are delighted to partner with Liby to pioneer fully recyclable laundry packaging in China. The country’s recent acceleration in achieving a green and sustainable environment has changed the way it tackles plastic waste, and this collaboration is a significant step in improving the recyclability and sustainability quotient in the packaging of laundry products for millions of households,” said Bambang Candra, Asia Pacific commercial vice president of Dow Packaging and Specialty Plastics. “Through our advanced research and development capabilities, we strive to help brand owners like Liby take action and deliver on their sustainability commitments to close the loop for a circular economy, a greener planet and a better future.”
Earlier in July this year, Dow announced its innovative and revolutionary brand extension, TF Polyethylene Resins for Tenter Frame Biaxial Orientation (TF-BOPE) films, to its family of INNATE™ Precision Packaging Resins. INNATE™ TF-BOPE aims to address the global industry’s need for a high-performing, convenient and recyclable packaging material. Additionally, INNATE™ TF has been recognized as a ‘design for recyclability’ solution, enabling more plastic packaging to be recycled by allowing brands to design for recyclability right from the start.