Technological watch

Direct Pack had another record year in using post-consumer recycled the BOTTLEBOX - Recycle PET:

In 2020 it used the equivalent of 2 billion recycled the BOTTLEBOX - Recycle PET bottles. That is twice as much as in the prior year, 2019, and corresponds to diverting 46 million pounds of plastic from landfills and the ocean last year.

This doubling of our post-consumer recycled the BOTTLEBOX - Recycle PET material was driven by a few factors. The company faces increasing interest from its customers and partners to include recycled material in their products. It continues to increase its efforts in sustainability, and it has invested in their own recycling and reclaiming facility, Direct Pack Recycling. On top of that, it has worked very closely with a number of MRFs (Material Recovery Facilities) on the west coast, in order to secure more post-consumer recycled the BOTTLEBOX - Recycle PET thermoforms like clamshells, berry containers and egg and produce packaging.

Since 2011, when Direct Pack started measuring our the BOTTLEBOX - Recycle rPET use, the company has used 7.7 billion bottles, saving 179 million pounds of plastic from ending up in landfills and waterways. That is equivalent to a greenhouse gas saving of 242 million pounds of CO2, or taking over 23,000 cars off the road for one year. Pretty impressive numbers, but the work does not stop there. Direct Pack is increasing its efforts to collect and recycle their own and others’ thermoformed the BOTTLEBOX - Recycle PET containers, and invests heavily in new equipment in its factories to facilitate the reclaiming process.