Tupperware Brands Corporation has announced the expansion of its ECO+, the brand's revolutionary product portfolio made with sustainable material, with two new products, Lunch-It® Containers and Sandwich Keepers as well the addition of a new material partner, Tritan™ Renew
Tritan Renew will enable Tupperware to further expand ECO+ to select products that require a clear, glass-like design. This strategic partnership and new material will allow Tupperware to further expand its innovation efforts, introducing products that are functional and environmentally friendly while also on-trend for consumers.
Tupperware’s ECO+ Portfolio
Tupperware first introduced ECO+ in 2019 with a new material that used mixed plastic waste otherwise destined for incineration or landfill as a source. The use of this initial circular material has resulted in the avoidance of more than 100 tons of CO2 emissions from diverted waste that would otherwise be landfilled. Following the initial success, ECO+ has expanded to include a line of products made from a variety of sustainable, recycled, biobased and environmentally-conscious material. The current ECO+ product portfolio includes the ECO+ Straw Set, ECO+ To-Go Cups and now, the new ECO+ Lunch-It Containers and Sandwich Keepers.
"At Tupperware, we continuously invest in new research and design for innovative, functional and environmentally-responsible products that not only meet new consumer trends but build upon the love and trust we have established over our 75-year history. Our efforts to support the next generation of sustainable materials continues to reflect upon our purpose to nurture a better future every day by reducing waste at every step of the product lifecycle
," said Bill Wright, Tupperware Brands executive vice president, product innovation. "I'm honored today to expand our ECO+ line with new product introductions and our new partnership with Eastman's Tritan Renew, which allows us to use recycled material in our more transparent designs. I know together, we'll work to reshape what is possible in regard to recycled material
Eastman's Polyester Renewal Technology
Tritan Renew is a revolutionary resin made with Eastman's polyester renewal technology that recycles at the molecular level, breaking down plastic waste to its fundamental building blocks to be used to create pristine new material.
The material is highly durable, dishwasher safe and free of BPA, BPS and BPF. Tritan Renew uniquely offers Tupperware the ability to design clear or transparent products with 50 percent certified recycled content without compromising on quality or clarity. The recycled content is achieved by allocating the recycled waste plastic to Tritan Renew using a mass balance process certified by ISCC.
"Tupperware has been at the forefront of sustainability, even before sustainability was top of mind. The brand is synonymous with bringing durable, reusable plastics into the home to keep food fresh," said Scott Ballard, vice president and general manager of specialty plastics at Eastman. "At Eastman, we're pleased to make molecular recycling a reality and deliver products that reduce consumption, advance the circular economy, and create value from waste. Tupperware's choice of Tritan Renew shows what is possible today — not just years in the future
This latest strategic partnership and expansion of ECO+ will further Tupperware Brand's No Time to Waste vision, which outlines the company's dedication to utilizing innovation and design to minimize food and single-use plastic waste. The new material development in the ECO+ line diverts waste from landfills while reducing plastic consumption through the production of reusable products.