Technological watch

The best European recycled and recyclable products awarded

Winners of the Plastics Recycling Awards Europe 2021 were announced at the Plastics Recycling Show Europe (PRSE) in Amsterdam on November 5. This year’s award winners have together made very conspicuous progress in effective design for recycling, which in turn is defining the path towards more recyclable plastic products and the truly circular use of plastics. Seven the prize-winning categories:

- Automotive, Electrical or Electronic Product: Speed Home WLAN by Deutsche Telekom;

- Building and Construction Product: Circular Green Rope by Plastix;

- Household and Leisure Product: HÅG Capisco Puls - auburn coloured made of recycled snow plough markers by Flokk;

- Plastic Packaging Product: Labeless bottle, designed to be circular - 100% recyclable - 100% recycled plastic by Saeme for Danone Eaux France;

- Product Technology Innovation: Recyclable PP trigger sprayer by Reckitt;

- Plastics Recycling Ambassador: Flor Peña Herron, Avery Dennison;

- Recycling Machinery Innovation (joint winners): Britas Recycling-Anlagen ABMF-PET-C and Intarema TVEplus RegrindPro + ReFresher by Erema Engineering Recycling Maschinen und Anlagen.

The Automotive, Electrical or Electronic Product award winner, the Speed Home WLAN by Deutsche Telekom is made with almost 100% recycled content that comes from the WEEE (Waste Electrical and Environmental Equipment) stream. The judges praised this appliance for being an excellent example of the circular use of plastics into the same class of everyday objects, while maintaining the visual appeal of the exterior design.

Plastix’s Circular Green Rope, the Building and Construction Product winner, shows that it is possible to successfully recycle fishing gear, an application that has proved challenging up until now. This genuinely innovative and holistic cross-industry solution is both a key enabler of the transition to the circular new plastics economy and a real business opportunity.

The auburn-coloured HÅG Capisco Puls from Flokk made from recycled snow plough markers is this year’s Household and Leisure Product award winner. The jury praised Flokk for its relentless commitment towards sustainable and durable furniture. The new chair features a seat and back shell made of 100% recycled post consumer polypropylene, showing how plastic waste can be recycled into a desirable design without compromising its quality or functionality. The desk chair also scored very highly for aesthetics, ergonomics and design. It allows different sitting positions, for example to engage the legs, which are not possible with conventionally designed chairs.

Recyclability of packaging is the first step to ensure it will be recycled back into a high quality, closed-loop application. The Evian labeless bottle designed to be circular by Saeme for Danone Eaux France is truly innovative packaging and winner of the Plastic Packaging Product category. Removing the label from the bottle minimises packaging use and helps the recycling process. The packaging scores A+++ in the RecyClass analysis.

The Product Technology Innovation award goes to Reckitt for its mono-material PP Trigger Sprayer, a significant advance in design to improve the recyclability of this popular product. Trigger sprays often contain multiple materials that can include metal or glass, making them difficult to recycle. The judges commended Reckitt for reducing the weight of this component and by committing to moving from 22 variants of trigger sprayers to 3 and reducing the number of colour variations from 42 to 6. This excellent example of design for recycling sends an important signal for other companies to follow.

The Plastics Recycling Ambassador 2021 is Flor Peña Herron, Sustainability and Circular Economy Manager Emena at Avery Dennison Label and Packaging Materials. The judges praised Flor for setting the course for converters, label producers, the packaging industry and the whole value chain in her commitment to work on improving plastic packaging recyclability and recycling in Europe. She leverages multiple platforms including Petcore and RecyClass, and her passion and motivation are delivering real change in making plastics circular.

Two entries in the Recycling Machinery Innovation category scored equal highest points from the jury, clearly ahead of all other finalists, and the judges therefore decided to make the award to both jointly. Launched to the market in October of this year, Britas’s ABMF-PET-C (Automatic Belt Melt Filter) provides fully automated filtration of contaminants from plastic waste. For the first time it allows the continuous processing of post-consumer waste without stopping production, making it ideal for continuous processing and consistent pellet quality. Intarema TVEplus RegrindPro + ReFresher by Erema, which applies the company’s existing and very successful ReFresher technology for recycling food contact HDPE containers. The judges recongised this innovation as a step change in eliminating unwanted odour from waste plastics, allowing recyclate to replace virgin palstics in high end applications. This type of innovation is essential for meeting EU targets for recycled content of food contact plastics.

The Plastics Recycling Awards Europe are organised jointly by Plastics Recyclers Europe and Crain Communications, organisers of PRSE. Erema Engineering Recycling Maschinen, Fimic and Tomra Sorting Recycling were platinum sponsors of the 2021 Awards.

Publication date: 10/11/2021


This project has been co-funded with the support of the LIFE financial instrument of the European Union [LIFE17 ENV/ES/000438] Life programme

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Last update: 2022-01-31