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APR Press Release: APR Debuts New Circular by Design™ Video

Video is Part of Association's Commitment to Increasing Supply of Recycled Content and Reducing Recycling Stream Contamination

Washington, DC – The Association of Plastic Recyclers (APR) has developed and released a new, short video illustrating the association's commitment to helping companies manufacture products and packaging that are compatible with today's North American plastics recycling infrastructure - products that are Circular by Design™.

As the Voice of Plastics Recycling®, APR envisions a world with a circular economy for plastic goods, one in which companies manufacture recyclable products and consumers buy products made from recycled materials. The Circular by Design™ campaign, which includes the new video, is designed to inform consumer brand companies and other plastics recycling stakeholders of APR's resources to empower manufacturers and bolster the circular economy.

"For years, a top priority for APR has been expanding demand for recycled content," said APR President & CEO,Steve Alexander. "The good news is that, today, demand for recycled content is at an all-time high. APR is working to remind companies that we can help them meet their sustainability goals and design their products with circularity in mind."

APR provides the gold standard of design guidelines and testing protocols to help companies determine whether their products can be successfully sorted and reprocessed in the current recycling infrastructure. The APR Design® Guide for Plastics Recyclability helps packaging engineers measure each feature of a package design against industry-accepted criteria to ensure that it is truly designed for recyclability – Circular by Design™.

"In a truly circular economy, consumer product companies are their own material suppliers," Alexander continued. "Our hope is that this video spurs more product and packaging manufacturers to use the APR Design® Guide and other resources to make today's products with tomorrow in mind.

Watch the video.



Kara Pochiro

APR VP of Communications & Public Affairs

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This project has been co-funded with the support of the LIFE financial instrument of the European Union [LIFE17 ENV/ES/000438] Life programme

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Last update: 2022-01-31