HILTON HEAD, S.C.—The agreement Bridgestone Americas Inc. signed with LanzaTech NZ Inc.
to pursue end-of-life tire recycling technologies is the first step toward what one day can be part of a truly circular economy.
That first step is building a technology that works, while the second step—which can be a bit trickier—is building a viable business case to push the know-how forward.
"There is a lot of core technology on the LanzaTech side that is necessary to make that work from a technical case," said Bill Niaura, Bridgestone Americas
director of sustainable materials and circular economy. "From a business case, Bridgestone's presence in the market and how we participate is a strength. We have our own dealer network, we have partners in the recycling space and the tire distribution space."
The two companies will co-develop a dedicated end-of-life tire recycling process leveraging LanzaTech's proprietary CCT technology, creating a pathway toward tire-material circularity and the decarbonization of new tire production, Bridgestone said.