Technological watch

WRAP opens Asia-Pacific office

>A new chapter in the twenty-year history of climate action NGO WRAP began today, as CEO Marcus Gover and Asia-Pacific Managing Director Claire Kneller opened the doors on the new WRAP Asia-Pacific office in Adelaide, Australia, in a partnership with Fight Food Waste Australia.

The opening cements the organisation’s first official step in becoming an international NGO, with operations already in 40 countries but the first office outside of the UK.

The Asia-Pacific office will enable WRAP to expand its ground-breaking work in the region on food, plastics, and textiles, as well as supporting its partners in the shift to a circular economy.

The space will have a reach far beyond the immediate boundaries of Australia, with the office acting as a base for work across the Asia-Pacific region including countries such as China, Indonesia, Japan, Singapore, Vietnam, the Pacific Islands, and New Zealand.

Claire Kneller, WRAP Asia-Pacific Managing Director, said: “I’m thrilled to be leading WRAP’s first overseas office and to be able to share WRAP’s expertise and experience in the race to net zero. I’m excited to be able to work closely with our partners in the region, and to seek out new, game changing initiatives that will help us address climate change.”

Marcus Gover, WRAP UK CEO, said: “The opening of our new office in Australia is not just a new premises for WRAP, it is the first step in our strategy to extend our reach and increase our impact in the region. We are immensely proud of our presence in Australia and our aim is to bring people together and drive change across Australia, New Zealand, Asia and the pacific. 

Steven Lapidge, CEO at Fight Food Waste Limited, said: “Fight Food Waste is proud to host and partner with WRAP.  It’s a reflection of our long-standing relationship, WRAP’s membership of the Fight Food Waste CRC (the world’s largest food waste R&D organisation) and more recently, on delivering the Australian Food Pact.  I look forward to seeing WRAP Asia-Pacific grow and flourish from our shared headquarters in Adelaide.”

WRAP is already driving change in the region through initiatives including:

The opening will be marked by comments from Lucy Hood (Member of the South Australian House of Assembly for Adelaide), Leila Naja Hibri (CEO of the Australian Fashion Council), Matt Davis (CEO of The Salvation Army Australia), Steven Lapidge, (CEO of Fight Food Waste Ltd.) and many others at an event at Electra House, Adelaide.

WRAP is driving action against climate change by collaborating with governments, businesses and citizens around the world. WRAP’s vision is a thriving world in which climate change is no longer a problem. It seeks to achieve this by halving food waste (in line with the UN Sustainable Development Goal 12.3), eliminating unnecessary packaging and reducing the environmental impact of clothing.

Among its pioneering work includes research that proved that removing unnecessary plastic packaging and best before dates on uncut fruit and vegetables could prevent
14 million shopping baskets worth of food in the UK going to waste.

One-hundred retailers, representing nearly two-thirds of clothing placed on the UK market, have also committed to a WRAP-led target to reduce the environmental impact of the textile market. The NGO is also the driving force behind the UK Plastics Pact, a world-first, which has helped reduce problematic and unnecessary plastic packaging sold in the UK by 46% since 2018. WRAP has since helped develop Pacts on every inhabited continent on the planet.

Both Marcus Gover and Claire Kneller are available for interview about WRAP’s global vision. WRAP urges more partners in the Asia-Pacific region to get in touch to learn about how to collaborate and give the planet a more sustainable future. Please contact [email protected]


Publication date: 01/09/2022


This project has been co-funded with the support of the LIFE financial instrument of the European Union [LIFE17 ENV/ES/000438] Life programme

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Last update: 2022-01-31