Technological watch

New branding for Italian resin maker

New branding for Italian resin makerVersalisâ?? logo redesigned (Logo: Versalis)Versalis (Milan, Italy; has redesigned its logo to spotlight its position as an industry leader in alignment with parent company Eniâ??s focus on the circular economy and renewable chemistry.
Related: Versalisâ?? new strategy includes materials, more recycling
Main feature of the new logo, like its predecessor, is Eniâ??s six-legged dog, said to reflect the companyâ??s unique profile and sustainable mission embracing the continuous evolution of the chemical industry. The flame in the original branding has given way to a new icon inspired by the shape of molecules as the essence of chemistry.07.10.2022 [251319-0]

Publication date: 07/10/2022


This project has been co-funded with the support of the LIFE financial instrument of the European Union [LIFE17 ENV/ES/000438] Life programme

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Last update: 2022-01-31