Technological watch

nova’s experts (re)introduced: Guido Müller

Guido Müller joined nova-Institute in January 2017 as Manager for Marketing Communication and Dissemination. He moved to the management team shortly afterwards as Head of Communications and successfully expanded nova’s activities in project dissemination and communication as well as the distribution of nova trend and market studies. He also continued to expand nova’s customer network.  Therefore, he took on the role of Key Account Manager in 2020.

In these three years, he uses his more than 20 years of expertise in sales, marketing and customer service to advance nova-Institute’s expert conferences. He is the contact person for sponsorship opportunities for the Cellulose Fibres Conference, CO2-based Fuels and Chemicals Conference, the Renewable Materials Conference and for the Advanced Recycling Conference. Guido is our contact for any question relating to conference sponsoring and looks forward to receiving your various requests.

During his studies of geography, economic geography and geology, Guido already spent some time working at nova in 1995 as project leader. His exam at the RWTH Aachen University covered renewable raw materials with focus on regional economy. After graduating, Guido worked as head of marketing for different international operating engineering service providers and software enterprises. In these years he was in charge of various areas of operation such as power generation, energy supply systems, automotive, and simulation software and video broadcasting.

For more information about all tailor-made sponsoring options of nova conferences, please contact

Publication date: 25/01/2024

Author: Marion Kupfer

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This project has been co-funded with the support of the LIFE financial instrument of the European Union [LIFE17 ENV/ES/000438] Life programme

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Last update: 2022-01-31